Motown Gospel signs LaTocha
Written by G Njuguna on January 11, 2023
Motown Gospel has announced the signing of award-winning artist LaTocha to an exclusive license agreement via her own label, Made Girl Music. A multi-hyphenate force in the music industry, LaTocha is best known as a member of the multi-platinum-selling R&B group Xscape, providing leads on some of the group’s biggest songs, including “Who Can I Run To” and “The Arms of the One Who Loves You.”
“It has always been a passion of mine to do inspirational music,” says LaTocha. “It has been my foundation, and that is very evident, even when I sing R&B music. I can’t escape that.”
For the powerhouse songstress, the interplay of music and faith began at Mt. Olive Church of God in Holiness, in her hometown of College Park, GA. She leaned on that foundation even as she became a household name in one of the biggest girl groups in R&B history.
“A hallmark of LaTocha’s successful career has been her love for gospel music and her strong personal connection to the Black church,” shares Monica Coates, Co-Executive Director, Motown Gospel. “I am excited for her fans—long-standing and new—to finally have a body of work that reflects those areas of her passion.”
Adds EJ Gaines, Co-Executive Director of Motown Gospel: “LaTocha has one of the most recognized voices in R&B, but she also has staying power and manages to maintain relevance in a marketplace that doesn’t always allow for that. I can’t wait for her fans to hear what she’s been working on.”
LaTocha is readying her debut inspirational project, slated for release this year.
Motown Gospel represents over twenty years of iconic and genre-defining sounds released by one of the most recognizable labels in Gospel music history. Through the birth of EMI Gospel as a seedling artist development label to its rise and transition into Motown Gospel, it has become of the most successful labels in Gospel today.
A division of Capitol CMG/Universal Music Group, the world’s leading Christian music company and market leader in recorded music, distribution, and music publishing, Motown Gospel’s artist roster has included Tasha Cobbs Leonard, Smokie Norful, Tye Tribbett, Brian Courtney Wilson, Kierra Sheard, The Clark Sisters and more.